Articles focused on a current trend or pop culture fadĮvergreen web content has (virtually) no expiration date and ideally will retain its value over the long-term.Pieces about a specific holiday or season.Statistics or numerical reports that are likely to change and go out of date.
To better clarify what kind of writing is considered “evergreen,” we can examine what types of pieces are specifically not evergreen. All content online is sustainable the articles and blog posts don’t ever disappear.” When we talk about a piece of content being “evergreen,” we mean that evergreen content is content that continues to be relevant long past its publication, so traffic grows over time. Maybe you are thinking, “Hey, wait a minute. Like the trees, evergreen content is considered sustainable and lasting. The evergreen tree is a symbol of perpetual life because they retain their leaves throughout the seasons, rather than shedding. The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at Christmas. What Is Evergreen Content? A definitionĮvergreen content is SEO content that is continually relevant and stays “fresh” for readers. Today we’ll be explaining the basics of evergreen articles, how to write an evergreen content piece, and why incorporating evergreen posts into your blog strategy is essential for killer content marketing. So what is evergreen marketing, and why are evergreen articles good for SEO?
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it.
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